UIDAI to Use Behavioural Insights to Boost Aadhaar Biometric Updates for Children
UIDAI has announced a strategic partnership with consultancy Behavioural Insights Team (BIT) to increase uptake of the Mandatory Biometric Update (MBU) for children aged five and fifteen years. The move comes after UIDAI waived all charges for children aged 7–15, covering roughly six crore young Aadhaar-holders. Under the Memorandum of Understanding (MoU), tailored behavioural interventions […]