In Tokyo, Shoji Morimoto has crafted a distinctive service by renting himself out to do nothing. This unconventional approach caters to those who seek companionship without the pressure of engagement or productivity, challenging societal expectations around constant activity and usefulness.
THE SERVICE
Morimoto’s unique service involves merely being present at events or activities requested by his clients. He refrains from initiating conversation or participating in activities beyond simply being there. Consequently, this passive presence is surprisingly popular, leading Morimoto to schedule one to three sessions daily.
Furthermore, his service aims to redefine the concept of value and productivity. In a society where constant action is often equated with worth, his business model demonstrates that non-engagement and mere presence can also hold significant value. Thus, he offers his clients a chance to experience companionship without any demands or expectations.
POPULARITY AND DEMAND
Morimoto’s service has garnered significant attention, with nearly a quarter of a million followers on Twitter, his primary platform for finding clients. His client base is diverse, including both one-time users and a significant number of repeat customers. Approximately 25% of his clients book him multiple times, with one individual having hired him 270 times. This repeat business underscores the unique value clients find in his services.
Additionally, 38 years old, Shoji Morimoto charges 10,000 yen (about $71) per session. Over the past four years, he has completed around 4,000 sessions, highlighting the demand for his unconventional service. This steady stream of clients indicates that many people are seeking the type of non-judgmental, pressure-free companionship he provides.
EXAMPLES OF SESSIONS
Morimoto’s sessions have included playing on a see-saw in a park and waving goodbye to a stranger through a train window. He maintains clear boundaries, refusing requests involving physical labor, travel abroad, or sexual activities.
For instance, recently, Morimoto had tea and cakes with Aruna Chida, a 27-year-old data analyst. Chida wanted to wear a sari in public without feeling embarrassed and hired Morimoto for companionship during the outing.
CONCLUSION
Shoji Morimoto’s career as a “do-nothing” companion underscores the profound impact of human connection and presence. His service illustrates that sometimes, the most valuable thing one can offer is simply being there for someone else. By challenging the conventional notions of productivity and usefulness, Morimoto provides a unique perspective on the value of companionship and the human need for connection, even in its most basic form.
