NISH HAIR, the company offers a diverse range of 100% human hair extensions and other hair accessories. Its products include wigs, hair toppers, extensions, colorful strands, and clip-in bangs. Nish Hair recently also launched a hair perfume.
Parul Gulati, turned her startup into a thriving enterprise with a turnover exceeding Rs 100 crore. Remarkably, she achieved this without spending on advertisements for the first six and a half months due to budget constraints. Instead, Gulati relied on her ingenuity and resourcefulness.
In 2022, she appeared on Shark Tank and raised Rs 1 crore for 2% equity from Amit Jain, CEO and Co-Founder at CarDekho. She mentions that before her appearance in the reality TV show, the company’s monthly revenue was Rs 80 lakh and now it’s 3X that amount.
JOURNEY FROM AUDITION ROOMS TO A SUCCESSFUL BUSINESS
Gulati began marketing her hair extensions by wearing them in movie audition rooms, where she showcased her product’s affordability and uniqueness. Unlike traditional wigs, her extensions consisted of just a few strands of hair, making them more accessible.
AN ALL-WOMEN COMPANY: NISH HAIR
Nish Hair is an all-women company, a testament to Gulati’s commitment to empowering women in business. She started the company without any business partners and, in the first year, earned between Rs 30,000 to Rs 40,000. The entrepreneur, however, didn’t give up and spoke to hairstylists to spread the word around about her work. At times, she went to customers’ doors to sell the products.
HANDS-ON APPROACH TO BUSINESS: NISH HAIR
Demonstrating her entrepreneurial spirit, Gulati built the company’s website herself. She also participated in exhibitions, setting up booths where she engaged potential customers directly. Her efforts paid off significantly, as she managed to sell products worth Rs 1 lakh in just two days through these exhibitions.
Eventually, Gulati started making video content on her Instagram page and personally interacted with her DMs to build trust with her followers. This garnered traction and soon their sales started increasing.
