The creators of “Littlebox,” a direct-to-consumer quick fashion business that caters to Gen-Z fashion and style, are Rimjim Deka and Partha Kalita. The pitchers assert that Gen-Z aesthetics were taken into consideration when designing their products.
They are requesting 75 lakhs in exchange for 1% of their company’s stock. Littlebox, which primarily caters to Gen-Z consumers who value personality and flair above substance, has swiftly become a leader in the fast-fashion Direct-to-Consumer (D2C) sector. Though fewer entrepreneurs make it to the expo, it is discussed that Guwahati is a potential hub and the capital of fashion.
With a daily order of over 1200 products, Rimjjim and Partha demonstrated the remarkable expansion of their firm by delivering a record ship order of ₹ 2 lakh. The company operates out of two key hubs: its factory and warehouses are ideally positioned in Delhi, while its backend operations are based in Guwahati.
Thus, illustrating the rapidly growing start-up scene in Assam, Rimjim highlights the remarkable shift that has occurred in the district over the last 5 years, with a significant portion of their success attributed solely to the local government’s expanding support. While Partha is in charge of marketing, Rimjim takes on additional duties within the company, supervising design, development, goods, customer support, and marketing strategy.
In addition to bringing them much-needed financing, Partha and Rimjim’s appearance on Shark Tank India highlighted Assam’s thriving business scene and heralded a new era of innovation and opportunity in the area. In the quick-paced world of fashion and retail, Deka and Kalita have the confidence, vision, enthusiasm, and professionalism to propel the Littlebox brand to new heights.
