Kendrick Lamar unveiled his fourth diss track aimed at Drake, prompting fans of the rapper to ingeniously alter the name of Drake’s residence on Google Maps to “Owned by Kendrick.”
Following Kendrick Lamar’s utilization of Drake’s residence, which had markers indicating a child sex offender, as the cover art for his diss track titled “Not Like Us,” it appears that certain followers have taken advantage of Google Maps’ feature to personalize locations. Consequently, they have now altered labels to read phrases such as “Owned by Kendrick,” “A-Minor,” “Kendrick’s dog,” and so forth.
The conflict between the two popular hip-hop artists commenced in 2011 and was revived recently when Lamar delivered a direct verse on his highly successful track ‘Like That’. In retaliation, Drake unleashed two diss tracks, namely ‘Push Ups’ and ‘Taylor Made Freestyle’.
In March 2024, the conflict reached a new level of intensity when Lamar declined J. Cole’s proposition regarding the song ‘First Person Shooter’. The proposal implied that Drake, Lamar, and Cole were the prominent figures in the hip hop industry, known as the “Big Three”.
Lamar released “Euphoria,” a diss track lasting six minutes, criticizing Drake’s biracial background (implying he shouldn’t use the n-word), criticizing the rapper’s parenting skills, and labelling Drake as a “fraud,” casting doubt on his credibility as a rapper.
Drake’s subsequent move was the release of “Family Matters,” wherein he criticized Lamar’s commitment to his long-term partner, Whitney Alford, and insinuated the presence of infidelity in their relationship.
Lamar retaliated against Drake by releasing “Meet the Grahams,” alluding to Drake’s given name, Aubrey Drake Graham, while labelling him as a “self-absorbed individual, harbouring contempt towards women, within his music.” Additionally, Lamar suggested that the renowned artist may have fathered a daughter, a matter he has yet to acknowledge openly.
Lamar released another diss track aimed at Drake, titled “6:16 in LA”, which seems to be a reference to Drake’s song title format, such as “8am in Charlotte” and “5am in Toronto”.
Lamar released his third song within a span of 36 hours, titled “Not Like Us,” on Saturday evening. In this track, he subtly hints at Drake’s rumoured preference for younger women and goes as far as labelling him and his associates as certified pedophiles.
Drake refuted Lamar’s recent allegations regarding his past and explicitly declared, “I never been with no one underage,” in a track on Sunday night titled “The Heart Part 6.” In this release, he revealed that he and his team intentionally provided his opponent with misleading information (such as details about a hidden daughter) with the expectation that it would be incorporated into a song.
There has been a significant amount of entertainment on social media, with individuals documenting and joking about various aspects of mainstream hip-hop, such as Drake’s house or Kendrick Lamar’s height.
The winner is being discussed within the hip-hop community and fans, and it is possible that neither Kendrick Lamar nor Drake has delivered the decisive blow yet. But it is likely for Kendrick Lamar to have won at this point, taking the crown.
